A research project to learn how surfers find, share, and track information about weather and breaks.
A green problem
Create a product to help consumers be greener.
THE PROBLEM (WHY)
We are facing a climate crisis, people want to do more but knowing where to start can be daunting.
The planet is in trouble we know we are heading towards further global warming and are in the midst of a climate crisis.
Most people acknowledge the need for change and want to do more. It can be hard to know where to begin, the goal of this was to create a product to help people be greener.
HIGH LEVEL TIMELINE
Ongoing personal project
MAKE OF THE TEAM
UX Team of one (me)
Create a tool to help people be greener
My role was to Identify parameters for the project, conduct user interviews, research, ideate and build the prototypes.
I identified the goal, conducted users interviews and then having identified a need I did market research. Then I created wireframes. I've treated this project as a product thinking challenge. I did all the steps on the paper below in an hour. This is an ongoing project, the next stage will be to build an interactive prototype and test it.
UNDERSTANDING THE USER (WHO)
Worried, overwhelmed and left feeling guilty.
We live in a daunting time, social media, the news and friends are constantly bombarding us with information about rising sea levels, soring temperatures and the use of single-use plastics.
All the people I spoke to were aware of this and actively doing things to be greener but they all wanted to do more.
A fitness style tracker to encourage people to feel less daunted by going more green, enabling them to set targets and see there impact.
After identifying why and for whom, I brainstormed ideas for what I could build to help solve the problem. After identifying a couple of possible solutions I weighed them up estimating effort and impact. Plotting the ideas on a matrix. I decided to go with the idea of a green tracker, a fitness style tracker to encourage people to set targets and see there impact.
CONCEPT SO FAR
The user would get a high-level view of their overall green footprint across food, clothing, purchases and travel. Using this data they can see progress, identify weak points, set realistic goals and get advice.
The user would be able to link other sites to take out information as well as being able to manually add items. The user would form this information get a high-level view from which they would be able to drill down.
TITLE OF THE CALLOUT BLOCK
I would assume the following ways would measure success
Users success overtime at meeting their goals
Overall metrics for improvement would measure the collective success of users and see how that's helping overall towards being greener.
App usage - would indicate how useful the tool was and what features were used the most
The adoption rate of new users
Make a low fidelity prototype and test it using sketch and invision.