A research project to learn how surfers find, share, and track information about weather and breaks.


A design challenge to create a product to address the challenge of diversity and inclusion in tech.


​Tech companies are experiencing growing pressure to diversify their workforce which is predominantly white, Asian, and male. 

The increased public scrutiny has resulted in some larger tech companies disclosing their employee information, which indicates little progress. A recent survey of the top 9 tech companies in Silicon Valley by Fortune reveals that on average, women comprise about one-third of the workforce. That gap expands the higher up you go in an organization, with the best company showing women holding 29% of leadership jobs. In general, companies made slightly better progress on ethnic diversity than they did on increasing their percentages of female employees, although not in leadership roles.

The starting point for this project was a Design challenge at Tigerspike London with women in tech club. We had two hours in groups to create a product to help address the challenge of diversity and inclusion in tech.

I have included the work done within our group in that session and I have built upon it since the event to create the first MVP.



2 hours at a design challenge. - Team

3-4 hours post-workshop spent creating further wireframes  - Solo

Team- 2 UX designers, 1 UX student, 1 frontend developer and an account manager.


Create an idea for a product to help address the issue of diversity and inclusion in tech.


I worked as part of a team researching, defining and designing an initial concept that we then presented back to the the other participants. 

We were all equal in our contribution to the ideas behind the concept on the day. The paper tacket to the whiteboard is what we presented everything else is what I have since then built on the idea.


A design challenge is a way to initiate a project where you cycle through the entire design thinking process at least once.

Within this design challenge, we were given snippets of research to read, then we did a mini opportunity workshop. With some of those ideas in mind, we created personas for people we would be aiming to help with our product. Then in the group, we voted on our favourite persona. With that persona in mind, we voted on our favourite opportunity.

After doing so we then all generate 4 ideas based on that opportunity before voting on our favourite idea. Collectively we then worked on that idea and presented it back to the other groups.



Each team was given pre sourced print outs of research around the topic of diversity and inclusion to read.  

Mini opportunity workshop

Then in our groups, we did mini opportunity workshop. Starting by writing down ideas around what diversity and inclusion meant to us. Then we looked at themes and brainstormed ideas around those themes.

Understanding the user

With our brainstorm in mind in pairs, we then created personas for people we thought this product would be aimed at. Then we voted on what we felt was the persona we had the most opportunity to help, who would want to use our product.


With our persona Sarah in mind we went back to our opportunities and voted on the area we felt Sarah would most benefit from. Then we all created 4 ideas each, after doing so we voted on our favourites. 

Refine and present 

Considering the winning ideas we started to shape a product we felt could combine some ideas that shared similar themes. 

We then presented our idea back to the other groups.



This was a really great opportunity to take a complex and challenge and meet new people in the process.

I felt our idea had real merit and value and I wanted to take the opportunity after the workshop to push it further. I began by taking an hour to go over my usual steps in the template below also creating a rough persona.


Unconscious bias is everywhere 

Everyone is talking about diversity and change but it's not enough to put it in a PowerPoint.  Large organisations are faced with a big challenge when it comes to changing their habits on so many levels, we wanted to create a tool to be used within organisations to address unconcious bias. 


This project is a work in progress!

My next steps after further developing the wireframes will be to create interactive prototypes and test the concept. 

Like what you see?

Let's chat.