Gathering Moss is a bespoke furniture business based in North London, I met with the owners to talk about their frustrations with the website. They had received feedback about there being too much content on the site. After doing an audit of the site it was apparent it was website a little dated, didn't adapt well to other device formats such as mobile and there were some issues regarding information architecture.
Gathering Moss is a thriving company that gets lots of repeat business largely due to word of mouth and its reputation. The owners professed to not being very tech-savvy and having little to do with the website.
After speaking with customers and identifying pain points and the objectives I then looked at reviewing the sites information architecture. I then made high and low fidelity mockups before handing my advice back to the client for them to issue to their next web developer.